Today Universal announced a rather interesting promotion in partnership with Wired and Lone Shark Games for the upcoming Repo Men. The sci-fi actioner starring Jude Law and Forest Whitaker as body organ repossessors puts a new spin on the “man on the run” theme, but this contest blends aspects of ARGs, social media and good ol’ sleuthing in the hopes that you’ll also get in on the action.

Inspired by the story of writer Evan Ratliff who attempted to elude and evade readers, trackers and hackers for 30 days (and who actually managed to keep out of sight for 25 of them), the Repo Men contest puts four selected “Runners” on the run starting at different locations across the country. The goal? Use whatever technological and social resources available to find one or all four of the Runners by the deadline. The reward? A cool $7,500 goes to anyone that can find them. If no one finds them, the Runners collect up to $10,000 each for their troubles.

Considering there’s only four Runners and an audience of millions looking for them, their chances are slim, but that’s the fun, isn’t it? Check out more and sign up for the hunt at the official contest site.

Also, in case you haven’t seen it, here’s a trailer for Repo Men so you know what you’re dealing with.