
With Avatar now the biggest blockbuster since Titanic, Hollywood is responding with a flood of 3D technology at this year’s Consumer Electronics Show (CES). With the Blu-ray Disc Association unveiling a finalized standard for authoring 3D content (and a new logo), other electronics manufacturers are also getting on the 3D wagon by introducing Blu-ray 3D players, 3D HDTVs and even 3D cable networks.
RealD seems to be leading the charge, working with companies like Sony, JVC, Samsung, Toshiba, Panasonic and DirecTV to get the tech into homes, while Technicolor is partnering with Samsung and Dreamworks to take 3D content and technology everywhere (including mobile devices). Sony, Discovery and IMAX have also announced plans to launch the first 24/7 3D TV network, while StereoVision Entertainment is launching its SVTV network dedicated to 3D theatrical content. That’s a lot of companies converging on this new home 3D phenomenon, but that still leaves the most important component—the 3D content.
And that’s where it’ll get really interesting. Three Blu-ray 3D titles have been officially announced so far: Dreamworks’ Monsters vs Aliens, Sony’s Cloudy with a Chance of Meatballs and Disney’s A Christmas Carol. Surely more will be on the way but will that be enough to interest consumers? With Blu-ray just gaining some ground on standard DVDs and HDTVs now becoming the norm over older analog sets, is this really the time for yet another home theater breakthrough? Or is is the perfect time?











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